Our project aims to improve AI education by promoting ethical and applied use of AI, focusing on university-level business and management students. We want to teach both the ethical principles and practical applications in AI and entrepreneurship. The goal is to prepare future business leaders to develop and apply AI solutions that align with European values and ethical guidelines, creating a highly skilled workforce across Europe.
Artificial intelligence (AI) is more than a technological trend; it's a pivotal force shaping the future of economic development and social progress. As a set of technologies that combine data, algorithms, and computing power, AI has the capability to transform industries, solve complex problems, and improve quality of life. Given its strategic importance, the European Digital Strategy has rightly identified the need for "ethical, secure, and cutting-edge AI made in Europe." Universities have a unique role to play in this landscape. They can be the crucibles where ethical AI is not just studied but also shaped, ensuring that the next generation of business leaders are well-equipped to navigate the complexities of an AI-driven world.
Aimed at educators in business and management faculties, providing foundational knowledge on AI, its real-world business applications, and emerging ethical issues
A set of flexible open education resources based on real-world case studies that lecturers can use to teach and implement AI-based assignments in their programmes.
An interdisciplinary approach to teaching ethical considerations in AI and business to students, which will be systematised in a guide for other institutions to replicate.
